Chief Marketer Staff
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Agencies
Coldwater Creek Chairman Takes President And CEO Duties
Coldwater Creek co-founder and chairman Dennis Pence has assumed the duties of president and CEO, effective immediately, replacing Daniel Griesemer.
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Negotiations and Understanding List Rental Revenue
Today, many direct mailers see the base price on a data card more as a guideline than as sticker price. A recent study indicated that
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Agencies
New Multichannel Effort Supports J.C. Penney’s Latest Women’s Brand
J. C. Penney Company, Inc. has launched she said, a contemporary career sportswear brand catering to the female professional. The private-label brand will be touted through the company
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World Color Press Names Interim CFO
World Color Press Inc. has named Andrew P. Hines as interim CFO.
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Agencies
Numbers Show Catalogs Remain Viable For Delia’s
As previously reported, direct sales for apparel marketer Delia
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Agencies
Coldwater Creek’s Catalog Seen As Retail Booster
Coldwater Creek recorded a second-quarter net loss of $4.9 million, compared with net income of $3.1 million in second-quarter 2008. The company
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Direct Media’s Rosemarie Montroy Dies
Rosemary Montroy, chief marketing officer at Direct Media Millard, has died of lung cancer.
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Listline e-Newsletter 9/11
American List Counsel is now managing this file, which names 980,324 direct mail-sold subscribers. Worldata was the previous manager
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Mobile
American Eagle Debuts Mobile Marketing Platform
American Eagle Outfitters has launched a mobile commerce program. The new channel enables customers to browse and buy from the apparel marketer, as well as take advantage of the company