Chief Marketer Staff

• Negotiations and Understanding List Rental Revenue

  Today, many direct mailers see the base price on a data card more as a guideline than as sticker price. A recent study indicated that

• Agencies

  New Multichannel Effort Supports J.C. Penney’s Latest Women’s Brand

  J. C. Penney Company, Inc. has launched she said, a contemporary career sportswear brand catering to the female professional. The private-label brand will be touted through the company

• World Color Press Names Interim CFO

  World Color Press Inc. has named Andrew P. Hines as interim CFO.

• Agencies

  Numbers Show Catalogs Remain Viable For Delia’s

  As previously reported, direct sales for apparel marketer Delia

• Agencies

  Coldwater Creek’s Catalog Seen As Retail Booster

  Coldwater Creek recorded a second-quarter net loss of $4.9 million, compared with net income of $3.1 million in second-quarter 2008. The company

• Direct Media’s Rosemarie Montroy Dies

  Rosemary Montroy, chief marketing officer at Direct Media Millard, has died of lung cancer.

• Listline e-Newsletter 9/11

  American List Counsel is now managing this file, which names 980,324 direct mail-sold subscribers. Worldata was the previous manager

• Mobile

  American Eagle Debuts Mobile Marketing Platform

  American Eagle Outfitters has launched a mobile commerce program. The new channel enables customers to browse and buy from the apparel marketer, as well as take advantage of the company

• Agencies

  J.Crew Talks Circ, Second Quarter Numbers

  J.Crew Group pulled in $357.6 million during its second quarter, besting the $336.3 million it generated during second-quarter 2008. But the big news was in its direct mail outlook. Details, along with The Eavesdropper’s Take, follow.

• Agencies

  DMA’s Lakshmi-Ratan Lands At Pitney Bowes

  Pitney Bowes has tapped former Direct Marketing Association executive Ramesh Lakshmi-Ratan to serve as its president of its Document Messaging Technologies (DMT) unit.