Chief Marketer Staff
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Email
ExactTarget Enters Europe
E-mail marketing software-on-demand provider ExactTarget announced today it has launched an international division in London following the acquisition of U.K.-based Keymail Marketing.
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Email
Return Path Announces Tucows Feedback Loop
E-mail deliverability firm Return Path announced today it is launching a feedback loop for domain registrar Tucows.
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Email
Stupid Creative Watch: Black-Card Pitch Misses Mark
Whenever I receive an unusual direct-mail prospecting piece, I invariably wonder what list I must be on in order to have been selected by the marketer as a target.
For example, a credit-card pitch arrived recently indicating someone thinks I
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Email
Individual Mailbox-Tracking Tool Unveiled
In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages.
Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity.
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Define Your Brand and Sharpen Your Competitive Edge
In today’s world of ongoing financial turmoil, consumers are searching for—and demanding—a level of trust. For smart marketers and senior executives, this spells opportunity.
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Back to School Lessons for the Holidays
Understanding not only what’s worked in past holiday seasons but learning lessons from this year’s back to school efforts will help retailers put their best foot forward come November.
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News Briefs
CKE RESTAURANTS: has opened its first Carl’s Jr. restaurant in Shanghai, China. A move that marks,
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Agencies
Canon Football Photo Contests Energize Amateurs Once Again
Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line
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Erin Taylor Joins Acxiom As VP of Corporate Marketing
Erin Taylor has joined data firm Acxiom as vice president of corporate marketing.