Chief Marketer Staff, Author at Chief Marketer

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Stupid ESP Watch: The Big Lie

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.

Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.

“Our delivery rates are very high,” she said.

That statement has no place in a pitch from an e-mail service provider.

Email

New EmailAppenders-Related Firm Surfaces

Yet another e-mail list-sales firm has surfaced that appears to be related to EmailAppenders, an India-based company that evidence suggests has no physical presence in the U.S. and has been accused by multiple marketers of ripping them off.

Agencies

LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A

LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week

Four in Five Clients Measure Agency Performance Annually: ANA Survey

A new survey from the Association of National Advertisers finds a hefty majority of advertisers—more than four out of five– reporting that they regularly evaluate the performance of the advertising agencies retained on their accounts

Sara Lee Gets Social with Deli Campaign

A new social media campaign for Sara Lee brand’s Fresh ideas pre-sliced deli meats is bringing a bit of humor into the lives of busy, harried moms with satirical “video confessions” courtesy of players from Chicago’s Second City improve troupe

Agencies

Sears Offers Discounts on Panasonic Tour

Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums

News Briefs

KMART AND NICKELODEON/VIACOM CONSUMER PRODUCTS: have launched“Dora Loves Puppy,” an exclusive apparel, toy and specialty goods line designed around top-rated preschool series