Chief Marketer Staff
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Agencies
Success Rice Budget-Friendly Meals Win Gift Cards
Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10
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News Briefs
SEATTLE’S BEST COFFEE: is introducing Just Pure Flavor in vanilla crème, cinnamon swirl and hazelnut, and is offering free samples nationwide
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Agencies
Talbots Talks Catalog Circ Amid Rough Second Quarter
The Talbots, Inc. generated second-quarter sales from continuing operations of $304.6 million, compared with $395.2 million during second quarter 2008. The apparel marketer recorded a net loss of $24.5 million during its most recent quarter, compared with a net loss of just under $25 million a year ago.
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Survey Gives Insight Into Unemployed DMers
Out of work and looking for employment in the direct marketing field? A new survey offers a cold comfort: You
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Listline e-Newsletter 9/9
More than 11.8 million individuals are named in this enhanced file.
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Florida AG Sues Systemax Over Rebate Allegations
Florida Attorney General Bill McCollum has sued Systemax, and its subsidiaries, Tigerdirect and Onrebate, over allegations the companies failed to pay advertised rebates to consumers.
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Agencies
Vertis Names Calta Chief Marketing Officer
Vertis Communications has named Kathy Calta chief marketing officer.
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Agencies
Aster Data Appoints Shahani-Mulligan Marketing EVP
Aster Data has appointed Sharmila Shahani-Mulligan has executive vice president of worldwide marketing.
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Agencies
Canadians Give Loyalty Communications Mediocre Grades for Relevance
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs