Chief Marketer Staff
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Agencies
Sears Offers Discounts on Panasonic Tour
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums
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News Briefs
KMART AND NICKELODEON/VIACOM CONSUMER PRODUCTS: have launched“Dora Loves Puppy,” an exclusive apparel, toy and specialty goods line designed around top-rated preschool series
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Stephen Whyte Named Acxiom’s CEO for Europe
Stephen Whyte has joined has joined Acxiom Corp. as CEO for Europe.
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Cheil Worldwide Names Ian Baer A Chief Strategy Officer
Cheil USA Inc has tapped Ian Baer to serve as chief strategy officer of its North American Regional Headquarters.
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Agencies
Holland America Launches Loyalty Program
Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.
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Agencies
Coldwater Creek Chairman Takes President And CEO Duties
Coldwater Creek co-founder and chairman Dennis Pence has assumed the duties of president and CEO, effective immediately, replacing Daniel Griesemer.
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Negotiations and Understanding List Rental Revenue
Today, many direct mailers see the base price on a data card more as a guideline than as sticker price. A recent study indicated that
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Agencies
New Multichannel Effort Supports J.C. Penney’s Latest Women’s Brand
J. C. Penney Company, Inc. has launched she said, a contemporary career sportswear brand catering to the female professional. The private-label brand will be touted through the company
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World Color Press Names Interim CFO
World Color Press Inc. has named Andrew P. Hines as interim CFO.