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Posted on by Chief Marketer Staff

DIET COKE: has kicked off its second season of “Style Series” the live online entertainment and lifestyle program. The episodes are broadcast live from Times Square and will focus on living a balanced lifestyle with celebrity guests. The live events will be edited into a series of three-minute webisodes that will be released weekly on the Style Series Web site and distributed across the Internet through the DBG Video Network.

PEPPERIDGE FARM: is supporting National Breast Cancer Awareness Month in October with specially pink-wrapped cookies, including Original, Mint and Double Chocolate Milano,Chocolate ChunkMilk Chocolate Macadamia, White Chocolate Macadamia and Soft Baked Oatmeal Raisin to support Susan G. Komen for the Cure. Pepperidge Farm said it would continue its support for Susan G. Komen for the Cure through a total donation of $270,000 in 2009.

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