News Briefs
Posted on
by Chief Marketer Staff
SUBWAY RESTAURANTS: has inked a deal with NBC Sports that includes co-branded promotional segments featuring Subway Famous Fan Michael Phelps and brand ambassador Jared Fogle. The spots will air in 4Q’09 and 1Q’10 on highly rated NBC programming during primetime, late night, and on NBC Sports programming including “Football Night in America.” Subway SUBWAY will promote the relationship with P-O-P materials showcasing “Sunday Night is Subway Night.” The deal also includes, Subway “Fresh Take” features that highlight up-and-coming football players during select NBC “Sunday Night Football” broadcasts as well as other promotions.
