Chief Marketer Staff
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Pike To Sit On Reformed DMA Board
Gerry Pike, the dissident Direct Marketing Association board member who had launched a proxy fight, has been re-elected to the DMA
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Agencies
Live from DMA09: Best Western Checks Into Transpromo
In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.
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Live From DMA09: Clicks Aren’t The Web Metric to Watch
“Clickers”—a.k.a. folks who click on at least one online display ad per month—are a dying breed, which means clicks aren’t the Web metric you should be using, according to Gian Fulgoni, chairman and co-founder of comScore.
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DMA Moves Meeting Venue, Pike Says Outsiders Will Count Proxies
The Direct Marketing Association has changed the location of its Oct. 18 business meeting. While it will still be held at San Diego
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Agencies
PMG: No Postage Rate Hike in 2010
Seeking to put postal customers at ease, Postmaster General Jack Potter late Thursday said the U.S. Postal Service would not raise prices for market-dominant products next year.
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Agencies
Royal Mail Strike Set for Next Week
The British postal workers union is set to strike Royal Mail next Thursday if the two sides cannot come to agreement.
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Agencies
Brookstone Names Boire President/CEO
Brookstone Inc. has named Ronald D. Boire president and chief executive officer. He comes from Toys “R” Us where he most recently served as president, North America and corporate executive vice president.
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Agencies
Ohio High Court Fines So-Called Living Trust DMers
The Supreme Court of Ohio has fined two companies and their owners nearly 6.4 million of $6,387,990 against two companies and their co-owners for allegedly illegally direct marketing living trusts and other estate planning documents.
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Agencies
Meet the Broker: Kathy Duggan-Josephs
Today we meet Kathy Duggan-Josephs, vice president of multichannel marketing at RMI Direct Marketing, a post she has held since June 2008 when RMI acquired her firm D-J Associates, which she opened in 1981.
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Agencies
“Wild Things” Hit the Streets of New York City
New York City this week is running its largest film partnership to date with Warner Brothers Pictures around the launch of the film “Where the Wild Things Are”