Chief Marketer Staff
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Email
Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.
The figure far surpasses commercial mailers
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Email
E-mail ROI Still Stunning, Still Slipping: DMA
Another year, another Direct Marketing Association economic-impact study claiming e-mail
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New Balance & Susan G. Komen celebrate 20-year partnership
New Balance is celebrating its 20-year partnership with Susan G. Komen by releasing this short film titled “Running on Hope” on YouTube this month
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Agencies
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes
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Agencies
Bud Light Golden Wheat Buys Up Ads on “SNL”
Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads
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Susan G. Komen Reminds Consumers to Ask Questions Before Buying
This month—breast cancer awareness month—triggers a flurry of marketing activities tied to pink-ribbon packaging and pledges of support for the cause
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News Briefs
THE GLENLIVET: Scotch whisky is running a sweeps through Nov. 30. Players register and play one nine-shot challenge on St Andrews Links
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Agencies
PRC Names Hammond Vice Chairman
The Postal Regulatory Commission has named Tony Hammond as vice chairman, succeeding Nanci Langley.
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ChoicePoint to Pay $275,000 Fine, Boost Data Security
ChoicePoint Inc., the data broker and services company, will pay a $275,000 fine and has agreed to strengthen data security requirements to settle Federal Trade Commission charges that it failed to protect sensitive consumer information, as required by a previous court order, according to the FTC.