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Chief Marketer Staff

  • Email

    Lock and Load: The Basics of Triggered E-mail Campaigns

    Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.

  • News Briefs

    MARZETTI: is running a packaging design contest as part of its uDip sweepstakes, which encourages participants to design the packaging for Marzetti Old Fashioned Caramel Apple Dip Singles

  • VeraData Merges with Trilogy Target Solutions

    VeraData has acquired Trilogy Target Solutions have merged to form a full-service list management and integrated marketing services firm.

  • MSC Industrial Income, Sales, Income Plummet in Quarter

    MSC Industrial Direct Co. Inc. reported net income of $26 million for the fourth quarter, a sharp decrease $50.5 million last year.

  • Drugstore.com Narrows Losses

    Drugstore.com Inc., an online retailer, posted a net loss $1.6 million for the third quarter, compared to a net loss of $3.6 million in the prior year.

  • FTC Fines Iconix $250,000 for Alleged COPPA Violation

    conix Brand Group Inc. will pay a $250,000 civil penalty to settle Federal Trade Commission charges that it violated the Children

  • Agencies

    Meet the Broker: Carol Arnold

    Today we meet Carol Arnold, vice president of sales and marketing at ListAbility Inc., a company she started in May 2008 with partners Chris and Shelli Dyer.

  • New Chair Discusses DMA Challenges

    Put aside the three

  • Agencies

    Quelle Catalog Closes Down

    Quelle, one of the oldest catalogs in Germany, is ceasing operations a few months after its parent company Arcandor AG filed for bankruptcy and more than 6,000 employees may be laid off, according to news reports.

  • MoneyGram to Pay $18 Million to Settle FTC Charges

    MoneyGram International Inc., a large money transfer service, will pay $18 million in consumer redress to settle Federal Trade Commission charges that the company allowed its money transfer system to be used by fraudulent telemarketers to bilk U.S. consumers out of tens of millions of dollars, according to the FTC.