Chief Marketer Staff
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Agencies
Zumbox Hires Peter O. Price
Zumbox, which runs a Web-based paperless postal system, has hired Peter O. Price. Price will lead the company
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Email
Lock and Load: The Basics of Triggered E-mail Campaigns
Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.
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News Briefs
MARZETTI: is running a packaging design contest as part of its uDip sweepstakes, which encourages participants to design the packaging for Marzetti Old Fashioned Caramel Apple Dip Singles
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VeraData Merges with Trilogy Target Solutions
VeraData has acquired Trilogy Target Solutions have merged to form a full-service list management and integrated marketing services firm.
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MSC Industrial Income, Sales, Income Plummet in Quarter
MSC Industrial Direct Co. Inc. reported net income of $26 million for the fourth quarter, a sharp decrease $50.5 million last year.
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Drugstore.com Narrows Losses
Drugstore.com Inc., an online retailer, posted a net loss $1.6 million for the third quarter, compared to a net loss of $3.6 million in the prior year.
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FTC Fines Iconix $250,000 for Alleged COPPA Violation
conix Brand Group Inc. will pay a $250,000 civil penalty to settle Federal Trade Commission charges that it violated the Children
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Agencies
Meet the Broker: Carol Arnold
Today we meet Carol Arnold, vice president of sales and marketing at ListAbility Inc., a company she started in May 2008 with partners Chris and Shelli Dyer.
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New Chair Discusses DMA Challenges
Put aside the three