Chief Marketer Staff

• CRC Health Hires Linda Fisk As SVP Of Internet Marketing

  CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing.

• ALS Association Picks Grizzard Communications As Agency Of Record

  The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record.

• InfoGroup “Evaluating Prospects” For Its Sale: Report

  InfoGroup Inc., formerly infoUSA, refused to flat-out deny a published report claiming the company was taking acquisition offers.

  According to a company statement issued mid-day Sunday, infoGroup CEO Bill Fairfield would not comment specifically on the story, which ran in Omaha World-Herald. Fairfield did say

• Get Real With Your List Expectations

  So Balloon Boy was a hoax.

• The World Is Poor: And the Meek Shall Inherit the Mall

  Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services

• Boysen, Rossi And Wilhelm Named to Long Island DMA Hall Of Fame

  The Direct Marketing Association of Long Island has inducted Markus Wilhelm, Hank Rossi and Stuart Boysen into its Hall of Fame.

• Agencies

  Direct Mail Credit Card Offers Plummet In Third Quarter

  Credit card issuers sent out 391 million direct mail solicitations during the third quarter of 2009, according to Mintel Comperemedia. That

• Jeannie Falcone To Lead The Agency At Harte-Hanks

  Harte-Hanks, Inc. has promoted Jeannine Falcone to corporate VP, with responsibility for leading The Agency at Harte-Hanks

• Agencies

  Low Restructuring Charges Boost Deluxe Corp.’s Earnings

  Despite a drop in third-quarter revenue, from $362.7 million a year ago to $332.3 million during third-quarter 2009, Deluxe Corp

• Agencies

  New Starbucks Loyalty Program Requires Purchases For Most Rewards

  Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.