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Equifax Acquires Rapid Reporting Verification

Equifax Inc. has acquired Rapid Reporting Verification Co. Rapid Reporting offers IRS tax transcript information and social security number authentication services.

InfoGroup Financials Show Cuts In Interesting Places

InfoGroup, formerly infoUSA, may not be confirming that it

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Yesmail Debuts Mobile, SMS Features

E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool.

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Lunchtime a No-E-mail Zone: Pure360

Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.

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E-mail Not Dead Yet: Study

Amid all the talk that social media will kill e-mail comes a survey saying people apparently aren

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One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business—translation, weak—and, therefore, has done nothing to combat spam.

This is nonsense on stilts. As has been pointed out here before, though the Can Spam Act doesn’t outlaw unsolicited e-mail—and, as a result, is derisively referred to as the “You Can Spam Act”—it is by far the most leveraged anti-spam law in the world.

Just last week, for example, a judge ordered Sanford Wallace—the original, and as far as I’m concerned only, spam king—to pay $711 million to social-networking site Facebook in a lawsuit over spam sent to its members.

The suit accused Wallace of sending messages through Facebook computers to Facebook users with materially misleading headers. The accusation was made claiming Wallace violated … Anyone? Anyone? Why yes, the Can Spam Act.