Chief Marketer Staff

• Lime Wire Hires VP of Marketing

  Lime Wire has named Shoshana Winter VP of marketing, effective immediately.

• Lyn Rundell To Lead Rauxa Direct’s San Francisco Office

  Rauxa Direct, a direct marketing agency headquartered in Orange County, CA, has named Lyn Rundell to head the agency’s San Francisco location as managing director.

• Catalog, Magazine, Ad Spending Drops Damp NewPage’s Fortunes

  Coated paper supplier NewPage Corp. generated third-quarter 2009 net sales of $791 million, compared to $1.13 billion in the third quarter of 2008. The company

• Acxiom Denies Being Suitor For InfoGroup

  “Acxiom has not made a bid for infoGroup,” Scott Maple an Acxiom spokesman, told Direct Newsline.

• Email

  Premiere Global Sells E-mail Business

  Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services. Both companies are headquartered in Atlanta. Terms of the deal were not disclosed. The email applications …

• Email

  Email Data Source Launches Twitter Tool

  Email Data Source, a company that sells intelligence on the e-mail activities of thousands of companies and brands, recently launched a service that it claims enables marketers to measure the effectiveness of their Twitter messages.

• Email

  Financial Services, Telecomms Tops in Engagement: Pivotal Veracity

  Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity.

• Email

  New EmailAppenders-Related Firm Surfaces

  Yet another e-mail list-sales firm has surfaced that appears to be related to the same India-based outfit that operated EmailAppenders, a company that has been accused by multiple marketers of ripping them off.

  This new firm is going by the name Optin Consulting.

• News Brief

  PAPA JOHN’S: and NINTENDO are running a sweepstakes through Nov. 29 for a chance to win one of 300 Wii Sports Resort prize packages, which include a Wii system, Wii Sports Resort video game, Wii Remote controller, Nunchuk controller and Wii MotionPlus …

• New Sweeps Rules in Puerto Rico

  Puerto Rico revised its Sweepstakes and Games of Chance Regulation removing legal barriers that previously forced advertisers to void sales promotions in the territory