Chief Marketer Staff, Author at Chief Marketer

Surveys Help Toshiba Connect With Customer Needs

Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

Agencies

Credit Card Mailings Rise In October

U.S. credit card mailer sent 180 million direct mail solicitations to consumers during October. According to Mintel Comperemedia, which tracks card issuer mail volume, this is the highest per-month total seen since December 2008. More, along with The Cynic’s Take, follows.

Agencies

UPS To Raise Rates In 2010

Parcel shipping firm UPS will raise its rates in 2010. The new rates will take effect Jan. 4.

Agencies

Merkle Names Two Co-Presidents

Customer relationship marketing agency Merkle has named Patrick Hennessy and Tim Berry to the newly created positions of co-presidents.

CDC Continues Acquisition Spree With Truition

CDC Software Corp., will acquire Truition Inc., an on-demand e-commerce platform provider.

Build Community By Encouraging Customer Participation

When someone makes a purchase or performs a desired action on your site, do you sit back, kick up your feet, and pat yourself on the back for a job well done? You shouldn’t. That’s because you’d be missing an opportunity to solidify your relationship with the customer—by encouraging the development of an ongoing chain of participation.