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Chief Marketer Staff

  • National Brands Strike Back

    During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers’ total product mix, they also account for over 20% of sales, while achieving a turn rate that is better than two-to-one.

  • 2009 Promo Industry Trends Report

    In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo’s annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever …

  • Agencies

    Red Cross Says Americans Still in a Giving Mood

    Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.

  • Agencies

    Revamped Web Site Kicks Off 2010 Catholic Relief Campaign

    A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 “Operation Rice Bowl” fundraising campaign for Catholic Relief Services.

  • Agencies

    REI Debuts First Ever TV Commercials

    Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.

  • Email

    U.S. Court Orders Down-Under Spammer to Pay $15M

    A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.

  • Agencies

    Jones Pairs with Konami for Karaoke Sweepstakes

    Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame

  • Tips for Street Stenciling

    To promote the release of Tim McGraw’s latest album, Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October by Attack Marketing. The campaign accounted for more than 17 million impressions in the month leading up to the release

  • Agencies

    Kraft Bets on Bloggers

    Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.

  • Agencies

    Holiday Ad Budgets Flat: Study

    More than half (55%) of retailers say their 2009 advertising budget is flat this holiday season, up from 43% in 2008, according to a study conducted by accounting firm BDO Seidman LLP.