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Chief Marketer Staff

  • Reader’s Digest Suitor Ups Bid

    Highfields Capital Management LP has made a new bid to gain a controlling interest in Reader’s Digest Association Inc.

  • New Products and Services

    Aiship: software that calculates accurate package shipping and insurance charges for multiple carriers, including the U.S. Postal Service in real-time

  • Williams-Sonoma to Launch Spinoff

    (Catalog Age) Multi-title home goods cataloger/retailer Williams-Sonoma is going after less-upscale buyers. In April the San Francisco-based company will

  • Short Cuts

    Alloy, Inc. has hired Andrew Belth as director of dat abase sales. He will oversee the firm’s business development and selling initiatives. Previously,

  • E-mail List Released to Renters

    Defying standard operating procedure, Target Market Corp., has put on the market for full release a 3.8 million-name e-mail list. Target Market manages

  • Lytle Says Fingerhut Deal is Near

    Fingerhut may be acquired within the next couple of days. Potential buyer Peter Lytle told the Minneapolis Star Tribune that financing is in place, and

  • European Union to Debut .eu Internet Domain

    The European Union yesterday approved the idea of forming a new .eu Internet address, aimed at giving a pan-European brand to e-mails and Web sites, according

  • POST PUTS BOBBLEHEADS IN CEREAL

    Post Cereals, Glenview, IL, nods to a current craze next month with an in-pack promo that puts mini-bobblehead dolls in 16 million boxes across nine brands.

  • Universal Express Signs Letter of Intent to Buy Target Market

    Universal Express, an express package-delivery service, has signed a letter of intent to purchase Target Market Corp. Financial terms have not yet been

  • Exclusive Survey Results: Promotion Trends 2002

    Check out the exclusive results from the Promotion Trends 2002 study, conducted by PROMO Magazine and the Promotion Marketing Association. Click here to run a PowerPoint presentation detailing the study results. Click your right arrow key to advance the slides.