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Chief Marketer Staff

  • MDA Promotes Carrara and Quaranta

    Mal Dunn Associates Inc. has made a number of personnel changes. Two promotions include Steve Carrara to director of database sales and Frank Quaranta

  • Pharmaceutical Sites Raise Prescription Requests

    Exposure to pharmaceutical Web sites increases the likelihood that consumers will request specific prescription drugs from their doctors by 89%. In a

  • European Union to Debut .eu Internet Domain

    The European Union yesterday approved the idea of forming a new .eu Internet address, aimed at giving a pan-European brand to e-mails and Web sites, according

  • Universal Express Signs Letter of Intent to Buy Target Market

    Universal Express, an express package-delivery service, has signed a letter of intent to purchase Target Market Corp. Financial terms have not yet been

  • KMART TRIES TO KEEP ITS FOCUS

    Ailing Kmart Corp. this week breaks the first phase of a new initiative aimed at retaining ethnic shoppers, which make up 39 percent of the chain’s 30

  • DIRECT Listline

    Multichannel News E-mail This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer

  • Compaq Launches E-Catalog

    Compaq Computer Corp. has launched a new e-catalog, hoping that many customers will choose to order online instead of through the hard copy.

  • Exclusive Survey Results: Promotion Trends 2002

    Check out the exclusive results from the Promotion Trends 2002 study, conducted by PROMO Magazine and the Promotion Marketing Association. Click here to run a PowerPoint presentation detailing the study results. Click your right arrow key to advance the slides.

  • TOYS “R” US RUNS WITH ‘E.T.’, RACES WITH NASCAR

    Paramus, NJ-based Toys “R” Us last week broke an E.T. Comes Home in-theater campaign as part of its tie-in with Universal Studios’ re-release of “E.T.:

  • U.K. Postal Service to Lay Off 15,000

    Consignia, the U.K. postal service, will cut 15,000 jobs over the next three years, to cut costs in an atmosphere of growing competition and staggering budget deficits.