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Chief Marketer Staff

  • Down the Track: What to Watch for on the 2010 Express

    See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

  • Agencies

    Q&A:Visa Aims for Gold

    Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

  • Rattled Chains of Command

    Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council. No one

  • WANTED: A BETTER PLAYBOOK

    I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually

  • Grocery Shelf Trends

    Consumer trend watcher Mintel foresees a handful of trends in the marketing of packaged goods in the coming year

  • BOY, DOES THAT DMA SWING!

    On the first full day of sessions at DMA09, I arrived at the San Diego Convention Center and walked toward Hall F for the keynote. There was a huge crowd

  • Agencies

    Vetting Online Voices for Your Brand

    Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley

  • FTC Puts Heat, Not Light on Blogger Marketing

    The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements

  • Chieftains: What User Generated Content Campaigns Have Impressed You Recently?

    QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,

  • Seeds to Sow

    Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace