Chief Marketer Staff
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Agencies
Street Smarts
To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October
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Agencies
The State of Events
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%
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Agencies
Trigger Happy
When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information
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Agencies
Be Everywhere
Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s
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National Brands Strike Back
During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers’ total product mix, they also account for over 20% of sales, while achieving a turn rate that is better than two-to-one.
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2009 Promo Industry Trends Report
In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo’s annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever …
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Agencies
Red Cross Says Americans Still in a Giving Mood
Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.
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Agencies
Revamped Web Site Kicks Off 2010 Catholic Relief Campaign
A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 “Operation Rice Bowl” fundraising campaign for Catholic Relief Services.
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Agencies
REI Debuts First Ever TV Commercials
Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.
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Email
U.S. Court Orders Down-Under Spammer to Pay $15M
A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.