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Chief Marketer Staff

  • Straight Talk for E-mailers

    AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here’s a little marketing advice from me and everyone like me: Stop trying to

  • Agencies

    E-mail Tops in ROI

    Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power

  • Agencies

    The Road Ahead

    More ways for players to participate such as designing a character or syncing up a player’s voice to a character are being built into games. The goal

  • National Brands Strike Back

    During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers’ total product mix, they also account for over 20% of sales, while achieving a turn rate that is better than two-to-one.

  • 2009 Promo Industry Trends Report

    In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo’s annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever …

  • Agencies

    Red Cross Says Americans Still in a Giving Mood

    Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.

  • Agencies

    Revamped Web Site Kicks Off 2010 Catholic Relief Campaign

    A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 “Operation Rice Bowl” fundraising campaign for Catholic Relief Services.

  • Agencies

    REI Debuts First Ever TV Commercials

    Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.

  • Email

    U.S. Court Orders Down-Under Spammer to Pay $15M

    A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.

  • Agencies

    Jones Pairs with Konami for Karaoke Sweepstakes

    Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame