Chief Marketer Staff

• DIRECT Listline

  Leading American Liberal Donors Loring Direct Response is offering this new-to-market file of 261,086 active and current donors to liberal causes sourced

• Brylane Names Shannon To Newly Created COO Post

  Cataloger Brylane Inc has named Michael G. Shannon to the newly created position of Chief Operating Officer, effective April 15., He will be responsible

• Cross Media to Acquire JWE Enterprises

  Cross Media has signed a non-binding letter of intent to acquire JWE Enterprises. The price is $10 million in cash and Cross Media shares, plus an additional

• USPS Launches Post-It Note Test Program For Mailers

  The U.S. Postal Service began testing a new program on Monday that lets mailers enhance their mail pieces with specially designed Post-It notes.

• New Alliance Allows Wineries to Ship Direct

  Wineries can ship to consumers in previously unavailable states thanks to a new fulfillment service from Wrap-It Transit and New Vine Logistics. The service,

• Live from HVDMA: Getting Through the Rough Spots

  Mailers offered tips yesterday on how to sustain and increase response rates in this “new era of marketing.” One idea is to give away something for free

• Short Cuts

  InfoUSA has made a $3 million prepayment on its new $95 million credit facility. Last month, the Omaha, NE-based information firm refinanced its $95 million

• PC Mall Acquires Pacific Business Systems

  PC Mall, a direct marketer of technology products, has acquired most of the assets of Pacific Business Systems, Inc. (PBS)

• Federated Sends Layoff Notices to an Additional 512 Workers: Report

  Federated Department Stores Inc. has notified an additional 512 Fingerhut employees that they will loss their jobs, according to Associated Press. The

• E-Mail Helped Companies Grow in 2001: DMA Study

  Direct marketers, forced to slash their ad budgets, turned to e-mail last year to help fuel their businesses, according to a new report from the Direct Marketing Association.