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Chief Marketer Staff

  • Case Moves Forward in 24/7/Advertising.com Lawsuit

    A pretrial conference has been scheduled in the lawsuit filed by 24/7 Real Media Inc. against competitor Advertising.com over alleged patent infringement.

  • Brylane Names Shannon To Newly Created COO Post

    Cataloger Brylane Inc has named Michael G. Shannon to the newly created position of Chief Operating Officer, effective April 15., He will be responsible

  • Linda Huntoon and Three Other Brokers Join Direct Media

    Direct Media Inc. has hired Linda Huntoon and several other brokers from her staff at ClientLogic Specialists Marketing Services to beef up its consumer brokerage division. The brokers include Chatty Teirstein, Jodi Mahr and Holly Morris.

  • USPS Transformation Plan Calls for Restructuring

    When Postmaster General Jack Potter outlines the U.S. Postal Service’s transformation plan at Washington’s National Press Club Friday, he’s likely to

  • BMG To Move Management of its Files this Summer

    BMG Direct will be moving management of its 9-million name music club buyers file to List Technology Systems Group effective June 8. The firm’s package insert programs will be handled by Fred Singer Direct Marketing Inc.

  • Lillian’s Way

    Lillian Vernon reflects on a career in catalogs. Lillian Vernon began her career when hardworking, would-be entrepreneurs with a good idea and a few bucks could start a catalog at home. Still, in 1951, pregnant newlyweds who took such risks weren

  • USPS To End Mail Tracking By Wireless Phone Sunday

    As of Sunday, catalogers, direct marketers and mass mailers will no longer be able to use their wireless telephones to track their mailings through the

  • AOL Settles Suit Against Alleged Porn Spammer

    Internet service provider AOL has declared victory in a lawsuit it settled against an adult Web site operator that allegedly sent millions of unsolicited pornographic e-mails to its members, according to wire service reports.

  • WENR Acquires DRTV Software Company

    WENR Corp., a technology holding company, has acquired a controlling interest in Ad-trax LLC for an undisclosed sum.

  • Mail Stream: A Report on Incoming Direct Mail

    La Redoute Femme French fashion cataloger La Redoute (from Brylane) has introduced a new catalog for plus-size women. The premiere edition of La Redoute