Chief Marketer Staff

• SOBE GOES ‘MAD’ OVER NEW CHOCOLATE DRINK

  South Beach Beverage Co. this month partners with Burbank, CA-based Warner Bros. on a sweeps that will immortalize one winner in the pages of “Mad Magazine.”

• Smithsonian Catalog Closes Headquarters; Lays off 70

  (Catalog Age)

• KRISPY KREME DEBUTS MOBILE ‘EXPERIENCE’

  Krispy Kreme is expanding its branding with the rollout of a mobile donut store. The Winston-Salem, NC-based chain is using the tour to introduce its

• E-Mail to Play Increasing Role in Budget Mix: Survey

  Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.

• American Health Diagnostics Launches $100,000 DRTV Campaign

  Warren Direct has been tapped by American Health Diagnostics to market a feminine product through direct response. A $100,000 DRTV campaign launched yesterday

• KELLOGG SPINS A ‘SPIDER-MAN’ WEB

  Kellogg Co., Battle Creek, MI, this week breaks a “Spider-Man” tie-in across 11 brands. In-pack premiums include water-squirting wristbands in 25 million

• DMA Ad Calls for Postal Reform

  The Direct Marketing Association ran an open letter to Congress today in a Washington newspaper to call attention to the importance of enacting significant postal reform.

• Live from NCOF: Recruiting Seasonal Help the Lands’ End Way

  (Catalog Age)–Nashville, TN–Recruiting and retaining seasonal employees is a challenge for many consumer catalogers. Lands’ End, for example, hires

• FTC Breaks Up Cold-Call Scheme

  The Federal Trade Commission has settled with a Canadian-based telemarketer over a cold-call scheme that promised to remove consumer’s personal information from the Internet to protect against identity theft.

• Loose Cannon: DMers Ask “What’s My Motivation?”

  How nice it was to see Amazon.com, fresh from its second quarter of operating profits, represented at the New York Premium Incentive Marketplace trade