Chief Marketer Staff
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Classifieds Fueling Growth of Online Ad Market: Jupiter
Online classified ads will grow faster than any other form of online advertising this year, said a study by Jupiter Media Metrix. Spending is expected to increase from $1.2 billion in 2002 to $2.3 billion by 2007.
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Edith Roman Manages Musician’s Friend Catalog Buyers
The Musician’s Friend catalog and Internet postal files have been awarded to Edith Roman, effective May 1. The 12-month buyers file contains half a million
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Live from NCOF: The Joys of ABC Slotting
(Catalog Age) Nashville, TN–To improve picking productivity and improve efficiency, consider the ABC method of slotting. That was the suggestion of Michael
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Attend the 2002 PRO Awards!
http://promoexpo.com/ar/exhibitions_special_events_7/index.htm
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MCDONALD’S SEEKS EXEC TO FIX ‘BROKEN’ MARKETING
McDonald’s Corp., Oak Brook, IL, is looking for a chief marketing officer that ceo Jack Greenberg told franchisees is needed to fix the chain’s “broken”
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DoubleClick and CentrPort Make Pact
DoubleClick Inc. and CentrPort Inc. have formed an alliance to provide consumers additional online analytics. The integrated service formed by the two
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Short Cuts
Bankrupt retailing giant Kmart Corp. has hired Beverly Hills, CA-based Creative Artists Agency to provide entertainment-related marketing strategies for
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Live From DoubleClick Insight: Pondering the Big Online Ad Questions
The cost-per-click (CPC) online advertising model still kicked up considerable controversy on a panel of marketers and publishers at DoubleClick’s Investor
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FTC Breaks Up Cold-Call Scheme
The Federal Trade Commission has settled with a Canadian-based telemarketer over a cold-call scheme that promised to remove consumer’s personal information from the Internet to protect against identity theft.
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Paradysz Matera Named List Broker for Levenger
Levenger has named Paradysz Matera the exclusive list broker for its catalog acquisition programs. Levenger, which markets products for readers through