Chief Marketer Staff

• DIRECT Listline

  FamilyFun.com Mal Dunn Associates and Disney Online have launched the FamilyFun.com e-mail subscriber list. The opt-in e-mail list includes the names

• Horseshoe Gaming Improves Income By Cutting Mail

  Horseshoe Gaming Holding Corp. reported first quarter 2002 net income of $26.1 million, up from $25.3 million a year ago. The jump in income came despite

• Bill Would Force Government Agencies to Disclose Privacy Practices

  Sweeping legislation requiring all federal agencies to publicly detail how new proposed rules and regulations affect personal privacy was introduced in the U.S. House of Representatives this week.

• Provell Faces Nasdaq Delisting As Bankruptcy Looms

  Provell Inc. has received notice from the Nasdaq National Market that it may be delisted on April 29. The company was cited for its failure to file an

• Lillian Vernon to Publish Another Book

  Lillian Vernon is writing another book. Vernon, founder of Lillian Vernon Corp., is currently crafting the manuscript of “Think and Grow Rich, a Woman’s

• ClickAction Trims Net Loss as Revenue Falls

  ClickAction Inc. reported first quarter 2002 revenue of $2.2 million, compared with $5.3 million a year ago. But the company’s net loss narrowed as well,

• EBay Closes Its Customer-Complaint E-mail

  Online auction site eBay is canceling its e-mail complaint link, according to CNET. On May 15, the company is closing its direct e-mail link to SafeHarbor,

• Inspector General Says USPS Could Save Money By Owning, Not Leasing Trailers

  The financially troubled U.S. Postal Service would save $85 million over 12 years if it bought the trailers it uses to transport mail instead of leasing them, USPS Inspector General Karla Corcoran said in a report Wednesday.

• OgilvyOne Acquires Chinese DM Agency

  OgilvyOne has purchased BrandOne, an independent direct marketing firm based in Beijing. Terms of the deal were not disclosed. BrandOne, which employs

• Leahy Takes Aim at Senior Scams in Tough New Bill

  Fraudulent telemarketers would face harsh penalties under as part of a sweeping new bill to protect seniors proposed by Sen. Patrick Leahy (D-VT). The