Chief Marketer Staff

• May 1, 2002

   

• Agencies

  May 1, 2002

   

• Live from Government Affairs: FTC Takes Heat Over Do-Not-Call-List Proposal

  J. Howard Beales, the director of the Federal Trade Commission, fielded tough questions yesterday over the FTC

• Classifieds Fueling Growth of Online Ad Market: Jupiter

  Online classified ads will grow faster than any other form of online advertising this year, said a study by Jupiter Media Metrix. Spending is expected to increase from $1.2 billion in 2002 to $2.3 billion by 2007.

• Edith Roman Manages Musician’s Friend Catalog Buyers

  The Musician’s Friend catalog and Internet postal files have been awarded to Edith Roman, effective May 1. The 12-month buyers file contains half a million

• Live from NCOF: The Joys of ABC Slotting

  (Catalog Age) Nashville, TN–To improve picking productivity and improve efficiency, consider the ABC method of slotting. That was the suggestion of Michael

• Letter to the Editor

  RE: “E-Mail to Play Increasing Role in Budget Mix” (Direct Newsline April 30, 2002) As you know, I am NOT an Internet Marketer. I am a mail order marketer,

• Live from NCOF: The Importance of Auditing Your System

  (Catalog Age) Nashville, TN–This time of year, the word “audit” tends to have a negative connotation. But while you probably see no need for an income tax audit, your catalog operations could likely benefit from a systems audit, said consultant Ernie Schell at a session of the National Conference on Operations and Fulfillment (NCOF) here.

• Wientzen to Address DMers’ Worries at Conference

  Direct marketers will be facing a number of difficult issues this year, H. Robert Wientzen, CEO of the Direct Marketing Association, will warn in his keynote luncheon address at the Government Affairs conference.

• DIRECT Listline

  North American Affinity Clubs This enhanced database is new to Names and Addresses. It contains the names of 2.2 million active active subscribers. The