Chief Marketer Staff

• Agencies

  BlackBerry Ad Carries Minimalism Too Far

  EVERY TIME I get into making over an ad for a high-tech product, my head starts to hurt. The product specifications and differences can confuse anyone

• Fight for Your Rights

  During the dot-com boom, corporations couldn’t buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became

• Euro RSCG Worldwide Combines 11 Agencies

  Euro RSCG Worldwide has combined all of 11 agencies, including several direct response units, into two new corporate entities. One of the new units, Euro

• Agencies

  Banners Lift Response

  ONLINE ADS that required an action boosted response 425% over branding ads for a Seagram Don Julio Tequila campaign. The campaign’s goals were to build

• A Fairy Tale Ending: The Entertainment Marketing Awards

  Things are looking very green this year. Never before has one property so thoroughly dominated PROMO’s Entertainment Marketing Awards the way DreamWorks

• Live from Government Affairs: FCC Commissioner Takes on Telemarketing

  Predictive dialers continue to be a sore spot for consumers who are registering “a whole lot of complaints” with the Federal Communications Commission,

• R.R. Donnelley First Quarter Revenues Down 16%

  Chicago-based printer R.R. Donnelley has reported first quarter revenues of $1.1 billion, down 16% from the same period in 2001. Including one-time items,

• Agencies

  Hear and Now

  If you want to keep tabs on your telephone representatives’ performance, reports alone simply won’t do. To really see how your reps are communicating

• Agencies

  Life on the Edge

  The U.S. Postal Service has been giving a truly stellar performance. No, it’s not been exemplary. Rather, it’s the pattern one would expect to see in

• DIRECT Listline

  Time Inc. Home Entertainment New Movers Available for the first time from Millard Group Inc. is the Time Inc. Home Entertainment New Movers database.