Chief Marketer Staff

• Agencies

  Shopping Trip

  Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

• Agencies

  Faithful Following

  Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

• On Target

  Spending on e-mail marketing will hit $13.4 billion this year, according to Veronis Suhler Stevenson’s latest Communications Industry Forecast. That constitutes

• Agencies

  Now in Vogue

  It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

• Direct Pressures

  Rising paper costs, rising postal costs, the plunging fortunes of financial services providers and the possible elimination of Saturday mail deliveries

• THE YEAR AHEAD

  FINANCIAL SERVICES: Credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory

• Agencies

  Spending up by a Nose

  Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

• Agencies

  Slow Growth

  Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

• PRO AWARD 09 WINNERS

  THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

• Agencies

  Steady Growth

  Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and