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Chief Marketer Staff

  • Agencies

    Online Gift Card Purchases on the Rise

    Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences

  • E-Tailing Round-Up: Cyber Monday Was Merry and Bright

    The numbers are in, and it looks like the ghost of Christmas 2009’s online shopping future will be a jolly soul. Stats released by several organizations yesterday show shopping levels for this year’s Cyber Monday topping 200 levels.

  • People in the News: SK&A, PlusMedia

    SK&A and PlusMedia have announced new hires and promotions.

  • Email

    Stupid Political Watch: Waaay Behind the Curve

    One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.

    Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.

    As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.

    What

  • Email

    Stupid Activist Watch: Another Thankful ‘Buy-Nothing-Day’ Flop

    Another Christmas-shopping season, another call from the Adbusters Media Foundation to

  • Email

    Engagement Train is Coming Straight at You

    AOL made an announcement last week about its enhanced whitelist

  • Looking for an Agency?

    You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

  • Agencies

    Tales From the Front

    GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

  • Agencies

    Shopping Trip

    Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

  • Agencies

    Faithful Following

    Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast