Chief Marketer Staff

• Consumers Test EA Sports Fitness Software in Pop-Up Shops

  EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

• 50 Companies Making Best Use of Facebook

  Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate’s The Big Money.com

• News Briefs

  AMERICAN EAGLE OUTFITTERS: and the NIRSA Services Corp., in partnership with NIRSA/Hyperlife College Marketing, have signed a four-year sponsorship

• Surveys Help Toshiba Scan for Satisfaction

  Consumers waiting in line for their flu shots and the docs with the needles aren’t the only ones concerned about healthcare reform. B-to-B marketers have

• Digital

  Volvo Stakes Claim to Twilight

  Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that

• Agencies

  Lucky 13

  Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer’s holy trinity. Yet too many unseasoned

• Agencies

  Automation, Ho!

  Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times

• Email

  The Value of Being Social: Putting a Price on Friendship

  In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times

• Agencies

  Frito Lay Develops Portfolio of Products for Women

  Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”

• Agencies

  Rough Times for Good Causes

  THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship