Chief Marketer Staff

• Knowledge is a Click Away

  YOU’VE BEEN ASKED to evaluate a new slate of promotion agencies; it’s finally time to implement that sampling program you’ve been considering; you’re

• Backward to Basics

  Dates, after all, should be intimate affairs. Six years ago, when Miller Brewing Co. launched Blind Date a sweepstakes awarding 500 winners a trip and

• Agencies

  New Christmas Catalog Targets Catholics

  Independent Christian Catalogs plans to issue a store-traffic catalog for Catholics just in time for the holidays. Silent Night, Holy Night is being developed

• Products

  Below the Belt Didn’t know that today’s cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The

• Summer Trading

  ST. LOUIS-BASED Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort

• Rising to the Occasion

  During the reign of communism, it was normal for millions of Soviet Union citizens to wait in line for hours simply to buy a loaf of bread. In the last

• Agencies

  A digest of daily news from DIRECT Newsline

  April 10, 2002 The Federal Trade Commission filed a civil action against Cross Media Marketing Corp. for alleged violations of the FTC’s Telemarketing

• Agencies

  Movie Madness

  IT’S EVERYWHERE! It’s everywhere! That paraphrase of the old Chicken Man radio show theme has been running through my head as of late. Advertising in-your-face

• Fight for Your Rights

  During the dot-com boom, corporations couldn’t buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became

• Agencies

  Short and Sweet

  IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren’t working. Her comments were echoed in news stories from coast to