Chief Marketer Staff

• Calls to Action

  Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

• Agency Moves

  Thierry Anglade named director of client services at Chicago-based 141 Communicator’s New York City office. Frankel, Chicago, promoted Lisa Mills to vp-account

• Agencies

  Chicago Symphony Profiles Customers

  The Chicago Symphony Orchestra is hoping a new customer profile and segmentation study will help it create offers geared to a wider range of subscribers.

• Doctor’s Orders

  It won’t be a sleepy summer in Plano, TX. Dr Pepper/Seven Up, the No. 3 carbonated beverage company, has a full marketing slate planned for its top brands

• Agencies

  Fairy Tale Ending

  Things are looking very green this year. Never before has one property so thoroughly dominated PROMO’s Entertainment Marketing Awards the way DreamWorks

• Agencies

  A Tale of Two Studies

  FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

• Agencies

  Lead Generation: Caller, You’re on the Air

  Until recently, most direct response radio was limited to low-price offers for vitamins, music and household gadgets. The belief was that expensive merchandise

• Agencies

  Music: That’s Amore

  Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

• Agencies

  Heavy Lifting

  IT’S NOT SURPRISING that a health and fitness publisher would put a premium on being lean and limber. But Rodale Inc. has taken the ideal to an extreme,

• Sarvary Out as CEO of J. Crew

  (Catalog Age ) In an apparently abrupt departure, J. Crew Group CEO Mark Sarvary left the company “by mutual agreement” on May 1. Sarvary couldn’t be