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Chief Marketer Staff

  • The Class Menagerie

    The rich are different than you and me, declared F. Scott Fitzgerald. But they’re becoming less so at least for marketers, who have seen a blurring line

  • Agencies

    Feature Film: Fizz Whiz

    Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream

  • Closing Credits

    We feel a little guilty every year after judging our Entertainment Marketing Awards. There are always at least a few entries we really like that don’t

  • Agencies

    Catalogers Expand Magazine Advertising

    CATALOGERS HAVE traditionally been lukewarm about advertising in magazines. But at least two firms have had some success and intend to continue investing

  • Agencies

    Back to the Bog

    It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

  • Agencies

    New Christmas Catalog Targets Catholics

    Independent Christian Catalogs plans to issue a store-traffic catalog for Catholics just in time for the holidays. Silent Night, Holy Night is being developed

  • Greener Pastures

    Sure, now you love Shrek. But think back to that first time you heard the title. Didn’t it conjure up gross images of dislodging unwanted particles from

  • Agencies

    Mailing Builds Response for Contractor

    THANKS TO a Web-based direct marketing software system, a small construction company in Charlotte, NC was able to increase its quarterly mailing volume

  • Agencies

    Movie Madness

    IT’S EVERYWHERE! It’s everywhere! That paraphrase of the old Chicken Man radio show theme has been running through my head as of late. Advertising in-your-face

  • Kicking Field Goals

    It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.