Chief Marketer Staff

• Live From net.Marketing: Study Says E-mail More Profitable Than Ever

  E-mail use is growing and becoming more profitable.

• Direct Media Manages Society For Human Resource Management File

  Direct Media Inc. has been named to manage the Society For Human Resource Management (SHRM) file. The appointment took effect April 18.

• FMI ROUNDUP: PEPSI, MILLER, SNAPPLE, WRIGLEY

  Top brands are showcasing their marketing plans and new products this week at the Food Marketing Institute show in Chicago. Here’s a report on some of

• DIRECT Listline

  WinterSilks This 290,000 individuals in this file have made purchases from the WinterSilks catalog, which offers both men’s and women’s silk sportswear.

• DMI Wins PaperDirect and Society For Human Resource Management Files

  PaperDirect has named Direct Media to handle its buyers file. The appointment takes effect June 1 and will be under the supervision of staff at the Walnut Creek, CA office.

• Live From net.Marketing: Arnold Worldwide Wins Multichannel Marketing Award

  Arnold Worldwide was presented yesterday with the 2002 Multichannel Marketing Excellence Award for the campaign it created for client Royal Carribbean.

• Random House Debuts “Star Wars” Continuity

  1 million pieces will be mailed annually Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official “Star Wars” Book Collection.

• Live From net.Marketing: Delia’s President Defines Multi-Channel Success

  Delia’s president Andrea Weiss shared the slings and arrows of multi-channel marketing in a keynote at net.Marketing in New York on Tuesday.

• Live From net.Marketing: Return Path, Acxiom Forge E-mail Append Pact

  A pact with Acxiom Corp. will integrate Return Path’s e-mail change of address service (ECOA) into Acxiom’s InfoBase eProducts offerings. The agreement

• Kool Mails 500,000 Postcards to Menthol Cigarette Smokers

  Kool, a menthol cigarette brand, is hoping to expand market share with a recent 500,000-piece postcard mailing to prospective adult menthol cigarette