Chief Marketer Staff

• ALC of New York To Manage Hanover Corporate Database

  ALC of New York, LLC has been named exclusive list manager of the Hanover Direct Corporate Database. The appointment takes effect May 15. Hanover Direct,

• Microsoft Buys Danish CRM Software Firm

  Microsoft Corp. has reportedly acquired Danish B-to-B software firm Navision for $1.3 billion in cash and stock. The acquisition would be Redmond-based

• Aptimus Partners With Doubleclick for E-mail Delivery

  San Francisco-based online direct response network Aptimus Inc. has signed an agreement with DoubleClick for e-mail delivery services. Aptimus will use

• April Sales Up 46.1% for Chicos

  Chico’s FAS Inc. reported April sales results for the four- week period ended May 4 increased 46.1% to $46.9 million, compared to $32.1 million in April

• ATA Study: 41% of Americans Buy By Phone

  A study by the American Teleservices Association (ATA) shows that 41% of American consumers made a purchase by phone in the last year, compared to 45%

• Direct Listline

  Reptiles The 30,000 last-12-month subscribers within this file pore over every issue of this magazine, which is devoted to the care and keeping of reptiles

• Millard Wins Wired File

  Millard Group Inc. has been awarded list management of WIRED. The magazine has 325,749 active subscribers. Reader are average age is 42. Eighty percent

• California Issues 3% Abandonment Rates for Predictive Dialers

  The California Public Utilities Commission (CPUC) has ordered that effective July 1, the acceptable abandonment rate for telephone calls made by automatic equipment is 3% monthly.

• Live From net.Marketing: Lines Between Direct and Interactive Are Blurring

  The lines between online and offline direct marketing are blurring. Some 64% of companies use cross-selling techniques by targeting online customers offline

• Live From net.Marketing: Return Path, Acxiom Forge E-mail Append Pact

  A pact with Acxiom Corp. will integrate Return Path’s e-mail change of address service (ECOA) into Acxiom’s InfoBase eProducts offerings. The agreement