Chief Marketer Staff

• Live From net.Marketing: Statlistics Tapped for Hanley-Wood, Babcox E-mail

  Statlistics took on the management of two new publishers’ files on May 1, the company said at the Net.Marketing conference. The Hanley-Wood Master File

• Live From net.Marketing: J. Crew Online Tracking Produces 5% Lift

  J. Crew experienced a 5% lift in demand on its Web site when it improved its analytics. The resulting revenue was significant enough to cover the costs of starting up the analytics program, eight months ago.

• NINTENDO ADVERTISES THE ‘ULTIMATE’ SUMMER JOB

  Redmond, WA-based Nintendo of America next week begins an Ultimate Summer Gig campaign giving teens around the country a chance to join its summer street

• Live From net.Marketing: Study Says E-mail More Profitable Than Ever

  E-mail use is growing and becoming more profitable.

• Live From net.Marketing: Lines Between Direct and Interactive Are Blurring

  The lines between online and offline direct marketing are blurring. Some 64% of companies use cross-selling techniques by targeting online customers offline

• Direct Media Manages Society For Human Resource Management File

  Direct Media Inc. has been named to manage the Society For Human Resource Management (SHRM) file. The appointment took effect April 18.

• Live From net.Marketing: Arnold Worldwide Wins Multichannel Marketing Award

  Arnold Worldwide was presented yesterday with the 2002 Multichannel Marketing Excellence Award for the campaign it created for client Royal Carribbean.

• Random House Debuts “Star Wars” Continuity

  1 million pieces will be mailed annually Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official “Star Wars” Book Collection.

• Providian Income Plummets on Asset Sales, Restructuring

  Providian Financial Corp. had first quarter 2002 net income of $10 million, down from $230.5 million one year ago. The company’s revenue rose from $1.66 billion to $2.04 billion.

• MarketsOnDemand Releases Five Files

  MarketsOnDemand has introduced five new lists, effective April 29. These files, which are part of the Chicago company’s consumer interest list, are opt-in.