Chief Marketer Staff

• Circulation Pullback Cuts Talbots’ Catalog Revenue

  The Talbots Inc. had sales of $391.3 million, down from $401.1 million, during the 13 weeks ended May 4. While retail store sales slipped slightly, from

• Cross Media’s Revenue Skyrockets

  Cross Media, a New York-based marketing firm, saw its revenue more than double between first quarter 2001, when it recorded $19.7 million, and first quarter 2002, when it racked up $44 million. The company

• Alloy Buys Student Advantage for $6.5 Million

  Generation Y marketer Alloy Inc. has bought Student Advantage Inc.

• DIRECT Listline

  Cleveland Institute of Electronics These 120,000 individuals have requested catalogs offering home study electronic/technical training programs from the

• MeritDirect Wins 1.8 Million Bigfoot.com E-mail File

  MeritDirect on Thursday won management of the Bigfoot.com 1.8-million e-mail subscriber list. Bigfoot.com is part of the Bigfoot Group, a privately owned

• Bombay Company Appoints Farley SVP, Marketing

  The Bombay Company, Inc. has appointed Stephen Farley senior vice president, marketing. Farley will be responsible for directing multi-channel strategies

• April Sales Up 46.1% for Chicos

  Chico’s FAS Inc. reported April sales results for the four- week period ended May 4 increased 46.1% to $46.9 million, compared to $32.1 million in April

• ATA Study: 41% of Americans Buy By Phone

  A study by the American Teleservices Association (ATA) shows that 41% of American consumers made a purchase by phone in the last year, compared to 45%

• Microsoft Buys Danish CRM Software Firm

  Microsoft Corp. has reportedly acquired Danish B-to-B software firm Navision for $1.3 billion in cash and stock. The acquisition would be Redmond-based

• HVDMA to Host Discussion on Surviving Tough Times

  The Hudson Valley Direct Marketing Association will host a panel discussion in June on survival strategies as mailers face yet another postal increase