Author

Chief Marketer Staff

  • DMA to Combine State Do-Not-Call Lists with TPS

    The Direct Marketing Association will begin offering most state do-not-call lists with its Telephone Preference Service file, the association is expected to announce next week.

  • WebEx Awards Lead Generation Account to Loomis Group

    WebEx Communications Inc., a provider of Web-based communications services, has named Loomis Group to develop its lead generation campaigns. The effort

  • DIRECT Listline

    Selling Power Live An updated list of Selling Power Live audio subscribers is available from Venture Direct Worldwide Inc. The file includes 10,221 names.

  • Short Cuts

    The White House is considering acting Massachusetts Governor Jane Swift for a position on the U.S. Postal Service Board of Governors, the Boston Globe

  • Loose Cannon: How I Caught A Nasty Coda

    Sometimes the best parts of an interview don’t come until after the article is finished. I’d had a great conversation with Andrew S. Rosen, vice president

  • Circulation Pullback Cuts Talbots’ Catalog Revenue

    The Talbots Inc. had sales of $391.3 million, down from $401.1 million, during the 13 weeks ended May 4. While retail store sales slipped slightly, from

  • Cross Media’s Revenue Skyrockets

    Cross Media, a New York-based marketing firm, saw its revenue more than double between first quarter 2001, when it recorded $19.7 million, and first quarter 2002, when it racked up $44 million. The company

  • Alloy Buys Student Advantage for $6.5 Million

    Generation Y marketer Alloy Inc. has bought Student Advantage Inc.

  • Direct Sales Off for Spiegel in April

    Sales for The Spiegel Group fell from $205.4 million in April 2001 to $167 million in April 2002. April sales were tallied through April 27. During the

  • Catalog Sales Up Sharply for Sharper Image

    Sharper Image Corp., San Francisco, reported April sales of $33.4 million, up from $24.5 million in April 2001.