Author

Chief Marketer Staff

  • Sears to Buy Land’s End

    Sears, Roebuck and Co. has agreed to buy Land’s End Inc. for about $1.9 billion. The deal combines Lands’ End, the largest specialty catalog and Internet retailer, with Sears, a retailer that has lost customers to discount chains like Wal-Mart Stores Inc. and Kohl’s Corp.

  • Sears Canada to Carry Martha Stewart’s Everyday Brand

    Martha Stewart Living Omnimedia Inc. has struck a deal for Sears Canada to become the exclusive Canadian retailer for the Martha Stewart Everyday brand.

  • Letters to the Editor

    Re: Loose Cannon: How I Caught a Nasty Coda, DIRECT Newsline, May 13, 2002 I think Happy Dan is a hoot and a great idea! Happy Dan calls to mind a time

  • Sears and Lands’ End to Focus on Growth

    With the purchase of Lands’ End, Sears, Roebuck and Co. will take a giant step forward in the repositioning of its business with the introduction of Lands’ End clothing in to its stores. And for Lands’ End, the move is a way to increase the market penetration of its product line with the stroke of a pen through exclusive retail distribution in 870 Sears stores.

  • CRM Revisited

    Financial Times, while warming up to the topic of CRM last month, reported that too many firms are “relying on off-the-shelf information technology packages when they should be reassessing their customer management processes throughout their organizations.” While true, that

  • Minnesota Governor to Sign Do-Not-Call Bill into Law

    Minnesota is about to become the 28th state to sign into law a telemarketing do-not-call bill. Governor Jesse Ventura is expected to sign the bill Wednesday.

  • Nordstrom to Acquire Minority Interest in Nordstrom.com

    Nordstom Inc. has reached an agreement to with the venture capital firms that hold a minority interest in Nordstom.com. Nordstrom will pay $70 million

  • PC Mall Buys Wareforce Assets

    (Catalog Age) PC Mall has agreed to buy substantially all the assets of technology solutions provider Wareforce out of Chapter 11 bankruptcy. The deal

  • Direct Media Wins Two General Mills Lists

    Direct Media has been named manager of two General Mills lists, including one new to the rental market. One file, previously managed inhouse, is the Pillsbury

  • WebEx Awards Lead Generation Account to Loomis Group

    WebEx Communications Inc., a provider of Web-based communications services, has named Loomis Group to develop its lead generation campaigns. The effort