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Chief Marketer Staff

  • Short Cuts

    Direct marketing agencies MC Direct and Dickinson Direct have become the marketing services division of Protocol, a full-service, integrated marketing

  • Blackstone Buys Columbia House

    Investment banking firm Blackstone Group has purchased a majority interest in The Columbia House Co.

  • Sappi Buys Potlatch’s Printing Papers for $480 Million

    Sappi Limited has purchased Potlatch Corp.’s Printing Papers business for $480 million. The deal includes the printing company’s business, brands, research

  • J.C. Penney Reports First-Quarter Growth

    J.C. Penney Co. reported that its net revenue for the first quarter rose 2.7% to $7.73 billion from $7.52 billion a year earlier. Department stores contributed

  • DIRECT Listline

    Control Engineering News Some 23,000 active recipients are named in this file. The publication has a controlled circulation and is read by European engineers.

  • OfficeMax Reports Profitable First Quarter

    OfficeMax Inc. reported a profitable first quarter, with net income of $63.5 million versus last year’s loss of $16.6 million. This includes the previously

  • Sears to Buy Land’s End

    Sears, Roebuck and Co. has agreed to buy Land’s End Inc. for about $1.9 billion. The deal combines Lands’ End, the largest specialty catalog and Internet retailer, with Sears, a retailer that has lost customers to discount chains like Wal-Mart Stores Inc. and Kohl’s Corp.

  • Sears Canada to Carry Martha Stewart’s Everyday Brand

    Martha Stewart Living Omnimedia Inc. has struck a deal for Sears Canada to become the exclusive Canadian retailer for the Martha Stewart Everyday brand.

  • Letters to the Editor

    Re: Loose Cannon: How I Caught a Nasty Coda, DIRECT Newsline, May 13, 2002 I think Happy Dan is a hoot and a great idea! Happy Dan calls to mind a time

  • Sears and Lands’ End to Focus on Growth

    With the purchase of Lands’ End, Sears, Roebuck and Co. will take a giant step forward in the repositioning of its business with the introduction of Lands’ End clothing in to its stores. And for Lands’ End, the move is a way to increase the market penetration of its product line with the stroke of a pen through exclusive retail distribution in 870 Sears stores.