Chief Marketer Staff

• SEARS BUYING LANDS’ END IN $1.9 BILLION DEAL

  After years of speculation the two companies were courting, Hoffman Estates, IL-based Sears, Roebuck and Co. yesterday announced it was buying cataloguer

• Agencies

  Correction

  The story What’s Left of Federated Direct? (DIRECT, April), incorrectly stated the number of beauty stock keeping units (SKUs) on Macys.com. In fact,

• Agencies

  American Health Diagnostics Launches DRTV Effort

  American Health Diagnostics, of Oklahoma City, has started a $100,000 DRTV campaign to promote Femor, a female intimacy enhancement product. A series

• Agencies

  DMers Hit on Automatic Billing

  A PAIR OF BILLS amending California’s contract law would prohibit direct marketers from automatically billing consumers for products, services and memberships

• Experian Debuts Marketing Channel Interaction Analysis Product

  Marketers looking to understand how multiple customer touches ultimately result in a sale will have a new tool at their disposal. Channel Match, a newly

• Fingerhut Takes its Final Order

  Fingerhut Cos. Inc. will take its last order for both catalog and online merchandise tomorrow. Catalog production was halted weeks ago and the Web site,

• Agencies

  letters to the editor

  Free (Strings Included) I read Herschell Gordon Lewis’ latest Curmudgeon-at-Large columns (DIRECT, March 15 and April) and my question is: In direct response,

• Agencies

  Goosecross Cellars Changes Channels

  A DROPOFF IN RESTAURANT BUSINESS after Sept. 11 forced micro-winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move

• Lucas Joins DraftWorldwide

  James Lucas has been named as senior vice president, director of research, database and analytics by DraftWorldwide Chicago. Previously, he was director

• Agencies

  PCH Fine-tunes Prize Patrol Mailings

  Publishers Clearing House hopes to save money and maintain response to its local Prize Patrol mailings by switching to a smaller package. Of 22 million