Chief Marketer Staff
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Privacy Experts Trade Barbs Over Studies
The fur was flying in the narrow world of privacy experts today as one figure trashed another
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WARNER BROS. BACKS ‘POTTER’ VIDEO WITH GLOBAL GAME
Warner Home Video, Burbank, CA, is hyping the May 29 home-video release of “Harry Potter and the Sorcerer’s Stone” with an online game dubbed Owl Prowl,
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Agencies
You’re the CEO of Me Inc.
DO YOU SEE others getting ahead and feel like you’re just standing still? If so, don’t blame management or your parents and teachers. The truth is that
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Agencies
American Health Diagnostics Launches DRTV Effort
American Health Diagnostics, of Oklahoma City, has started a $100,000 DRTV campaign to promote Femor, a female intimacy enhancement product. A series
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Acxiom Posts Net Loss for Fiscal 2002
Acxiom Corp. reported a $32 million net loss for fiscal 2002, and a $143 million revenue downturn. But the loss appears due mostly to computer and equipment
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KELLOGG PLANS DISNEY TRIPLE-PLAY, JEL-SERT SNACK KIT
Kellogg Co. and its Keebler brands this summer partner with Cartoon Network for a back-to-school campaign dubbed Toon Up for School. In-store displays
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Blackstone Buys Columbia House
Investment banking firm Blackstone Group has purchased a majority interest in The Columbia House Co.
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EU Approves Rules on Selling Financial Services on Internet
The European Parliament gave its stamp of approval to new rules on selling financial products over the Internet, Reuters reported. The new legislation
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Blackstone Buys Columbia House
Investment banking firm Blackstone Group has purchased a majority interest in The Columbia House Co.