Chief Marketer Staff

• Acxiom Posts Net Loss for Fiscal 2002

  Acxiom Corp. reported a $32 million net loss for fiscal 2002, and a $143 million revenue downturn. But the loss appears due mostly to computer and equipment

• Agencies

  Blasts From the Past

  CLASSMATES.COM is hoping new features such as a workplace directory will help boost its paid membership. The site currently has more than 28 million members,

• Agencies

  Loyalty Effort Boosts Hotel Stays

  Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter

• Agencies

  Goosecross Cellars Changes Channels

  A DROPOFF IN RESTAURANT BUSINESS after Sept. 11 forced micro-winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move

• Agencies

  TRUST = REVENUE

  THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler,

• Agencies

  Mailings Push New School Health Site

  School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of

• Agencies

  PCH Fine-tunes Prize Patrol Mailings

  Publishers Clearing House hopes to save money and maintain response to its local Prize Patrol mailings by switching to a smaller package. Of 22 million

• Agencies

  Banner News

  Bill Badeau is a bit of an evangelist for online banner advertising. As chief marketing officer of Westport, CT-based CentrPort, a technology firm that

• Agencies

  direct listline

  New Lists Real Simple A list of catalog buyers who subscribe to Real Simple magazine. Real Simple features articles on managing money and organizing living

• Privacy Experts Trade Barbs Over Studies

  The fur was flying in the narrow world of privacy experts today as one figure trashed another