Chief Marketer Staff, Author at Chief Marketer

S.O.S. Yields $$$

Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for

Agencies

HOUSEHOLD repairs

THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed

Hanover Direct Reduces Its Net Loss

Hanover Direct Inc. reported a net loss of $1.8 million for the first quarter of 2002–an improvement over the $7.6 million reported during the same period last year.

Agencies

A digest of daily news from DIRECT Newsline

May 1, 2002 The european union was set to informally ask the Bush administration to let foreign companies and postal services enter the United States

Agencies

Not-Trying Times

THE WORLD OF DATA COLLECTION seems to be riddled with missed opportunities. Sometimes it seems some marketers or their employees just aren’t even trying.

Agencies

Domain Game

SHOPPERS ATTEMPTING to log on to popular catalog Web sites may be in for a rude surprise when they type in the wrong URL: unwanted offerings from cybersquatters.

Agencies

DMers Fear Hollings Privacy Bill

DIRECT MARKETERS say an online privacy bill introduced in the Senate last month could open the floodgates to the legislative measure they dread most:

Agencies

Technology Review Beats Control by 33%

Technology Review magazine beat its control package by 33% in a $900,000 campaign for new subscribers. The new control will be the centerpiece of a June

Agencies

Correction

The story What’s Left of Federated Direct? (DIRECT, April), incorrectly stated the number of beauty stock keeping units (SKUs) on Macys.com. In fact,

SEARS BUYING LANDS’ END IN $1.9 BILLION DEAL

After years of speculation the two companies were courting, Hoffman Estates, IL-based Sears, Roebuck and Co. yesterday announced it was buying cataloguer