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Chief Marketer Staff

  • SkyWorld Acquires BeeLine Interactive

    SkyWorld Interactive, an online marketing agency, has acquired BeeLine Internet Resources, a Boston-based Internet development firm, for an undisclosed sum.

  • Sharper Image Net Loss Narrows

    Sharper Image Corp. reported a net loss of $260,000 for the first quarter, a massive improvement over the $2.8 million it lost during the same period last year.

  • Agencies

    Loyalty Effort Boosts Hotel Stays

    Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter

  • Agencies

    Mailings Push New School Health Site

    School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of

  • Agencies

    CRM Revisited

    Financial Times, while warming up to the topic of CRM last month, reported that too many firms are relying on off-the-shelf information technology packages

  • DIRECT Listline

    Food Engineering & Ingredients This file of 11,108 active recipients is now managed by Lake Group Media. Editorial content focuses on items of interest

  • Agencies

    Banner News

    Bill Badeau is a bit of an evangelist for online banner advertising. As chief marketing officer of Westport, CT-based CentrPort, a technology firm that

  • Agencies

    S.O.S. Yields $$$

    Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for

  • Agencies

    List Veteran Chris Page Dies at 63

    List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management

  • Agencies

    HOUSEHOLD repairs

    THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed