Chief Marketer Staff
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Agencies
Tiger (Not Woods) Plugs Golf Tournament
IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece
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Thanking Heaven
DALLAS-BASED 7-Eleven celebrates its 75th birthday next month with a bevy of in-store promotions and a two-day party in New York City. We founded the
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Agencies
letters to the editor
Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey
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Agencies
From Vision to Reality
YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship
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PROMO 100, Ranked by Revenue
2002 Rank Agency 2001 Net Revenues 2-Year Growth % ($15 MILLION AND UP) 1 DraftWorldwide $299,178,000 25% 2 Carlson Marketing Group 274,700,000 -2 3 Wunderman
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Acquisitions
MIX AND MATCH Coca-Cola Co., Atlanta, reached an agreement with Diageo plc and Pernod Ricard to purchase the Seagram’s Mixers line for an undisclosed
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Agency Rankings, 1-25
GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary
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Profiles: The Promotion Network
The Promotion Network has always been ahead of the times. When the doors first opened in 1983, the shop was one of the few promotion agencies offering
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Profiles: Marketing Werks
Marketing Werks doesn’t have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the