Author

Chief Marketer Staff

  • Agencies

    June 1, 2002

     

  • Loose Cannon: Who Owns the Owners Manual?

    A recent Washington Post article featured marketers bemoaning customers that dial into call centers rather than reading owner manuals. Marketers get no

  • Severance Packages Add to J. Crew Net Loss

    . Crew’s net loss deepened during first quarter ended May 4, increasing to $12.1 million from $9.3 million a year ago. But headcount reductions, and the departure of CEO Mark Sarvary, generated pretax charges of $4.6 million, the company said. Sarvary left the company on May 1.

  • Naviant Taps Lighthouse for Data One Postal File

    Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3-million name monthly hotline. Data One is an e-mail

  • Naviant Taps Lighthouse for Data One Postal File

    Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3 million monthly hotline.

  • USA Interactive Acquires Interval for $578 Million

    USA Interactive, an online marketing firm, will acquire online time-share vacation marketer Interval International for approximately $578 million in cash and stock.

  • DIRECT Listline

    Junonia Activewear Millard Group Inc. is offering this file of 181,633 apparel buyers all sourced from direct mail. Selections: 3-, 6-, and 12-month buyers,

  • FTC Forum Explores National DNC Registry

    The Federal Trade Commission’s proposal for a national telemarketing do-not-call registry will be the main topic of discussion Wednesday at a three-day rule-making forum the agency is holding in Washington.

  • USA Interactive Acquires Interval for $578 Million

    USA Interactive, an online marketing firm, will acquire online time-share vacation marketer Interval International for approximately $578 million in cash and stock.

  • Severance Packages Add to J. Crew Net Loss

    J. Crew’s net loss deepened during its first quarter increasing to $12.1 million from $9.3 million a year ago. Headcount reductions and the departure of CEO Mark Sarvary generated pretax charges of $4.6 million, the company said. Sarvary left the firm on May 1.