Chief Marketer Staff

• Agencies

  Beary Successful

  Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

• Short Profiles: CoActive Marketing

  Call it HyperActive. Great Neck, NY-based CoActive Marketing collects core competencies with zeal, having added Hispanic, Internet and (most of all) events

• Sponsorship Spinning

  After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association.

• Agencies

  Round 2 in Internet Coupon Fight

  COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have

• Agencies

  USPS: Start Talking

  ON THE FIRST FRIDAY in April, Postmaster General Jack Potter unveiled the U.S. Postal Service’s long-awaited transformation plan. It had been called for

• Fulfillment: Un-Fulfilling Prophecies

  Fulfillment spending fell 15.0 percent to $3.2 billion in 2001, according to PROMO estimates based on industry sources. Experts blame lower consumer response

• Agencies

  Tiger (Not Woods) Plugs Golf Tournament

  IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece

• Thanking Heaven

  DALLAS-BASED 7-Eleven celebrates its 75th birthday next month with a bevy of in-store promotions and a two-day party in New York City. We founded the

• Introduction: Riding it Out

  Every industry is entitled to a bad year once in a while. In 2001, just about every industry had one. Net revenues among the members of the PROMO 100

• Hungry for Licensed Product

  Like any business, the licensing industry goes through its share of growth spurts, both long-term and short-term. While some categories have quick-fix