Chief Marketer Staff

• Agencies

  Saving Spiegel

  The Spiegel Group, once a shining example for catalog firms everywhere, is now struggling to survive. Its financial position is so precarious that were

• Agencies

  Cisco Scuttles Postal Mail

  Cisco Systems has abandoned postal mail in favor of e-mail in its marketing of a big-ticket networking system, saving money in the process. The effort

• Agencies

  FLORENTINE Holiday

  NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native

• Agencies

  P-O-P Displays: Account Specifics

  Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

• Agencies

  Games, Contests, Sweeps: Front and Center

  Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment

• Coupons: Wing Clipping

  The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

• Think Pink

  BALLY TOTAL FITNESS, Chicago, extended its endorsement deal with pop star Pink last month by announcing a sponsorship of the singer’s concert tour and

• Agencies

  Calling All CHANNELS

  Although Nextel Communications has been engaged in online marketing for four years, only last year did the Reston, VA-based wireless giant seriously begin

• Agencies

  A Player in EVERY CHANNEL

  FOR A LONG TIME marketers sniffed around this new thing called and tried to make some sense of it but were pretty certain that it was a whole new way

• Agencies

  CONFERENCE PROGRAM

  MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS