Chief Marketer Staff

• Agencies

  A digest of daily news from DIRECT Newsline

  May 15, 2002 Fingerhut Cos. Inc. planned to take its last order for both catalog and online merchandise. Catalog production was halted in April, and the

• Agencies

  Learning the Business

  AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

• Agencies

  The Great Plains

  HOW FITTING IT IS that Chicago is home to this year’s catalog conference. The mail order business was born here, and the whole Midwest was its nursery.

• Agencies

  Tiger (Not Woods) Plugs Golf Tournament

  IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece

• Client Side

  AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was

• Agencies

  Flash Survey Shows DM Uptick

  THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

• Thanking Heaven

  DALLAS-BASED 7-Eleven celebrates its 75th birthday next month with a bevy of in-store promotions and a two-day party in New York City. We founded the

• Introduction: Riding it Out

  Every industry is entitled to a bad year once in a while. In 2001, just about every industry had one. Net revenues among the members of the PROMO 100

• Alphabetical Index, with hyperlinks

  141 Communicator 2 Jay Farrell 312-527-3900 A Team 25 Andrew Cohen 212-239-0499 Alcone Marketing Group 47 Matt Alcone 949-770-4400 www.alconemarketing.com

• Tripping Out

  Man, field trips have changed since I was in high school. This spring, 174 kids in Minnesota spent a weekend at the Radisson to discuss marketing strategy,