Chief Marketer Staff, Author at Chief Marketer

Tiger (Not Woods) Plugs Golf Tournament

IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece

Thanking Heaven

DALLAS-BASED 7-Eleven celebrates its 75th birthday next month with a bevy of in-store promotions and a two-day party in New York City. We founded the

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Flash Survey Shows DM Uptick

THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

Agency Net Revenues: Down to Earth

Lest you think a 9.4-percent revenue increase among promotion agencies is a bit too rosy, consider the fact that the figure represents the segment’s lowest

Introduction: Riding it Out

Every industry is entitled to a bad year once in a while. In 2001, just about every industry had one. Net revenues among the members of the PROMO 100

Interactive Marketing: The Tempo Slows

It’s kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,

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Buttonholing Addresses

Brooks Brothers started in 1818 but it’s making every attempt to stay on top of the trends when it comes to marketing. Now owned by Retail Brand Alliance

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E-mail Now More Profitable, Survey Shows

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

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Learning the Business

AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

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The Great Plains

HOW FITTING IT IS that Chicago is home to this year’s catalog conference. The mail order business was born here, and the whole Midwest was its nursery.